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Facebook Tips for Real Estate Marketing

According to recent study “Digital, Social and Mobile in 2015” by January 2015 they were 1,366 million users on Facebook in the United States. What does that tell you as a Real Estate Marketer? This is where you should need to be! But to make your presence in this social media platform you need to use the right strategy to catch everyone’s attention. Here are some interesting tips you might want to make sure to use.

Use images for posts – Whenever you post something on your Facebook Page, make sure it includes a picture or an image of what you are talking about. This will catch your likers attention when they see the update on their timelines.

Include posts about the neighborhood – Don’t limit your posts to your homes features, include posts about how life in the neighborhood will be once they buy a house there. Let your prospects get a feeling of what is like to live there by describing it. Make sure to include pictures.

Engage with prospects - If someone is taking the time to write on your page its because they are somewhat interested on your residences. Make sure you answer them back and give them the information they are requesting, invite them to come and see the houses and include your contact information so they can give you a call.

Don’t overwhelm your followers – There are other ways to make a sale, you don’t need to be posting information about your residences all the time. Find lifestyle articles, nearby attractions and other useful information to make a mix of posts on your page.

Include a Targeted Campaign – Followers don’t come organically to your page, (at least not anymore). Invest in running an ad campaign to get people to like your page. To make a best use of your budget, select a target audience to deliver those ads. You may select your audience by location, interests, income among many other. Mix and match to find the perfect combination for your real estate marketing campaign.

Our digital team is ready to help you achieve your goals in social media and they will be more than excited to run your marketing campaign. For assistance contact us at info@koiamericas.com or call us at 305-728-3271.

The importance of using Professional Real Estate Photography

The real estate business is all about first impressions. And to capture future prospects’ attention you will need to show them your home’s best features.  There’s no better way to have get them excited about going to see your houses than giving them a preview of what they will see when they arrive. Here’s why professional photography is important for your real estate marketing campaign.

It will give the buyers a sense of space - A rendering or a floor plan is not enough for your buyers to get a real sense of what they are going to see. Pictures will help them understand how the space is distributed and will set expectations for them.

They make excellent pieces of advertising – They say a picture is worth a thousand words. And in the case it is true. A picture of your real estate development may be all you need to create beautiful advertising material that will attract buyers.

Professional Photography sells – According to the Wall Street Journal more homes were sold when using professional pictures. http://blogs.wsj.com/developments/2010/10/04/in-real-estate-a-picture-is-worth-1000-or-more/

Real estate photography is not something any regular photographer can do. To get your the best shots you will definitely need an expert on this matter. For expert advice on real estate photography contact us at info@koiamericas.com o call us at at 305-728-3271.

A Real Estate Digital Marketing Campaign is the way to go!

Congratulations! You’re ready to start receiving customers on your housing development project. Now is the moment to start thinking on how to get out there and make the best use of your budget. Investing your money wisely and get real measurable results for what you’re paying for is a very important part of this stage. If you want to start spreading the word without investing large amount of money you might want to consider a digital marketing campaign. Although it won’t replace other media outlets, it will help you attract the most people at the lowest cost. Here’s a couple of things you might need.

Get a Website – A website will help you showcase your development’s best pictures, images and renderings. It’s the place where you can offer all the information about the residences in an organized way so buyers will get the most information out of it. It is important to have a clean, user friendly and attractive website for you to attract buyers.

Optimize your website - A Search Engine Optimization (SEO), is the way you get your website to be among the first listed when people search for keywords related to your product. An SEO expert will give you all the necessary tools to rank in the highest in position on search engines such as Google, Yahoo and Bing. When done right, this becomes a powerful tool for your digital marketing campaign.

Social Media Presence  – Seems like everyone is in Social Media these days. And that’s exactly where you have to be! First you have to find where your target audience spends most of their online time, then you have to

Targeted Digital Ad Campaigns – Because almost every business is already using social media, the amount of visibility yours will get will depend on the amount you invest to promote it. The good thing about including digital ads on your campaign is that you can target your audience by a specific age, location, income and even interests. This will help you reach the right people for your real estate development.

Now that you know what it takes to start running your digital marketing campaign  might want to get some expert advice to help you achieve your goals. For more information contact us at info@koiamericas.com or call us at 305-728-3271.

5 things you will need for your Real Estate Marketing Campaign

So you are thinking on starting to promote your real estate development project? Here’s a list of 5 essentials you will need to start getting leads from your real estate marketing campaign.

Logo and Branding – Close your eyes and think of what does it mean to live at this new community you are creating. What experience do you want the buyers to have when entering it. Now that you know you are ready to start working on the perfect logo that describes this place with just an image.

Renderings – This is recommended for early stages when the houses and the community hasn’t been built yet. This will give the buyer a sense of what the house will be inside and outside. This way you don’t have to wait until your real estate project is ready to start your marketing campaign.

Traditional Ad Campaign – Although digital is the new place to be, a lot of people still prefer regular media outlets. And that’s fine! You might want to reserve a part of your budget to promote your community on magazines, newspapers or any other outlet that will help you reach your target audience.

Digital Ad Campaign – Each day it’s easier to be connected wherever you go through phones, tablets and computers. It is important you get advised on where your target audience spends most of their time and start investing on those places.

Photography – This is one of the most important elements of your real estate marketing campaign. So once the houses are ready to be showcased, you might want to decorate that perfect model home and bring a real estate photographer. It is important that this photographer is an expert on real estate photography this will be your presentation card to your future prospects.

Start establishing your goals and think when is the best time for you to start your real estate marketing campaign. For expert advice you can contact us at info@koiamericas.com or call us at 305-728-3271.