Blog

The State of Programmatic Advertising

If there’s one trend in digital marketing that’s growing faster than social media or mobile, it is definitely programmatic advertising. This technology made a revolution in the marketing world, with over 50% of marketers spending a lion’s share of their budgets on programmatic advertising and 66% of them noticing it drives a better ROI than traditional media buying, according to AdRoll report.  

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The State of Attribution

With customer journeys becoming more complex and marketing efforts spreading across many platforms at the same time, attribution is rapidly rising in priority for many marketing agencies and business owners. No one wants to market blind, so attribution is deservingly being pulled into the spotlight when it comes to marketing priorities. So what is the state of attribution in 2017? What are the major trends and challenges? What should we expect in 2018? Here are some key points to consider:

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The State of Mobile Marketing

2016 was the year mobile web browsing surpassed desktop for the first time in history. It has become clear that humanity really enjoys the flexibility granted by modern technologies and 2017 has been unofficially called “the year of mobile”. The launch of Google AMP and mobile-first indexing became a real game changer for many business owners who were forced to finally embrace the fact the age of single-channel marketing is over.

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The State of Retargeting

Programmatic technologies are slowly taking over the marketing world, promising new exciting opportunities for marketers and sky-high revenues for business owners. No wonder retargeting, the practical realization of programmatic advertising, is one of the hottest marketing trends of 2017. Big brands such as Amazon or Mazda are already enjoying the benefits, and retargeting is believed to be the latest innovation destined to change the future of the entire marketing industry. Is it really so? Let’s find out.

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The State of Funnel Performance Marketing

As marketing gets more data-driven, the gap between customers and advertisers finally gets narrowed. Modern marketers understand their customers like never before thanks to the use of programmatic technologies. And the more insight they get, the more they realize that customers at different stages of the buying cycle should be treated differently. As a result, the full-funnel marketing perspective gets adopted more and more often. It allows advertisers map the customer journey, identify tactics that work best in each exact case, and adjust their marketing strategies accordingly.

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The State of Performance Marketing

Digital marketing is one of the most dynamic and fastest changing industries in the world. What worked perfectly for you yesterday may not be bringing the desired results today. Therefore, it is important to keep an ear to the ground in order to be the first to know about fundamental shifts in the industry. Adroll surveyed more than 1000 marketers in the US alone trying to figure out the latest performance strategies they use and major challenges they face. 

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The State of Email Marketing

While many would say email marketing is a relic of the past, the truth is marketers are not in a hurry to wave it goodbye just yet. In fact, the rise of AI and programmatic technologies in 2017 helped us rediscover email as a powerful marketing tool and a valuable business asset.

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Believe or Not, Why YouTube Might Be The Next Big Thing

While people are discussing new players on the social media landscape, or talking about whether messaging platforms will overcome Facebook and Instagram, the next big thing in social media and TV might be #YouTube. If you thought YouTube was old news in connected TV and Netflix, Hulu, or Amazon ruled the day, you should probably think again.

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Predictive Marketing: A Revolutionary Technology We’ve Been Waiting For

 “Know your customer” is number one marketing rule and the starting point of any business. At the same time, it is the biggest challenge for many marketers and business owners. How many sleepless nights have you spent staring at graphs and reports, trying to figure out what is it your customers want and which exact marketing trick resulted in a sale this time?

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